STRATEGIC ALLIANCE

In March 2017, HP Inc. and GAC began a decade long worldwide contractual agreement to jointly develop and market smart projection solutions for the global market.

The collaboration melds the pioneering designs of GAC and the innovative energy of HP Inc. together to create revolutionary, avant-garde product offerings.

POSITIONING

MARKET DISRUPTOR
with competitively high-value offerings, differentiated design and ‘user-experience-led’ innovations in the projection market space.

RELATABLE AUTHORITY

in the projector market landscape, conveying a consumer friendly, human-centric, jargon-free, relatable modern brand image and voice in comparison to competitors.